SmartJingle™ Step

Lyrics and Rough Demo are Written

Within 7 days of the initial creative call your OTM Music producer will write lyrics which include a powerful brand slogan (if you don't already have one), and compose a rough music demonstration. Both the lyrics and rough demonstration will be emailed to you for your review at your PC or laptop. If you like the direction we're moving in we'll advance to step 3. If for any reason you don't feel our creative is a match for your brand, we'll edit or re-write and present a new version within 3 to 4 days.

• The music will have been crafted to match the preferences of your ideal target consumers.
  
  
• The lyrics will be written in the syntax of your ideal consumer targets so that they feel a natural and familiar tie to your brand.
  
  
• Note: The rough music demonstration is only designed to let you hear the jingle melody and general rhythmic elements.